Before you read further

HelloPrint is on a mission to become the world's leading infrastructure for customizable printed products. From our offices in Rotterdam and Valencia, 120+ professionals from 20+ nationalities are building an AI-first company that scales output faster than headcount. We're at EUR 100M revenue and aiming to disrupt a trillion-dollar industry. Every hire we make needs to help get us there.

• Commercial instinct first, engineering second. You think about what something is worth before you think about how to build it.

• Full-time in Rotterdam. Five days a week, in the building where the transformation is happening. This is not negotiable.

• Always on mentality. This is not a 40-hour job; it’s a deliberate choice into something big that requires “what it takes”

• You have been building since before it was a career. Side projects, tools, systems nobody asked for. The obsession came first.

• You ship continuously. Not when it is ready. Not when it is perfect. When it moves a metric.

With our new approach, we ship in a week what used to take a year, and we are looking for someone who raises that bar further. HelloPrint is not exploring, we are completely transforming into a fully AI-first organisation. The entire platform is being rebuilt from the ground up: new frontend, new pricing engine, new content engine, new product engine; Everything ready for an agentic future. No one on the team writes code manually for what these systems handle.

Why this role exists:

We can find excellent engineers, but what we’re looking for are people for whom building and commercial thinking are not two separate things. As a founding AI engineer, you will work directly alongside our founding team, including Hans (CEO) and Michael (CIO / Chief AI Officer). We have no hierarchy, no management layers and no decision trees. Everyone at HelloPrint builds, the founding team included. The expectation for this role is identical to every other builder: see the highest-impact problem, own it, ship it, measure it, move to the next one.